Sebanyak 38 item atau buku ditemukan

GY; GY/T; GYT - Product Catalog. Translated English of Chinese Standard. (GY; GY/T; GYT)

Product catalog - China Industry Standard - Radio, Film & TV: GY; GY/T; GYT

This document provides the comprehensive list of Chinese Industry Standards - Category: GY; GY/T; GYT.

This document provides the comprehensive list of Chinese Industry Standards - Category: GY; GY/T; GYT.

Developing Chinese EFL Learners' Generic Competence

A Genre-based & Process Genre Approach

This work investigates the development of English as a Foreign Language (EFL) learners’ generic competence in reading, writing and translation within the particular Chinese classroom context. It provides a new perspective for the current teaching and research in reading, writing, translation within the EFL contexts and offers an insightful framework for pedagogical applications in language learning and teaching. Its findings will be extremely valuable not only in local situations, but also more generally in a wider regional and global context as well. The book employs a series of research tools, including pre-research and post-research questionnaires, pre-test and post-test of reading/writing/translation, multi-faceted writing portfolios (including reflection reports), textual analysis and in-depth interviews. It involves 209 participants from a primary university in Wuhan, among whom 171 are undergraduates and 38 are postgraduates. ​And it draws on the analysis of such varied multi-sourced data both qualitatively and quantitatively. Genre-based teaching is playing a critical role in initiating EFL learners into the discourse community of the target language. Developing EFL learners’ generic competence is viewed as the ultimate goal in the process of teaching and learning. This monograph effectively demonstrates that like genre-based English for Specific Purposes (ESP) pedagogies, it is also possible to take advantage of already acquired genre knowledge for use in EFL learning contexts. It offers an impressive view of the direction in which genre-based applications are likely to take in the coming years.

This work investigates the development of English as a Foreign Language (EFL) learners’ generic competence in reading, writing and translation within the particular Chinese classroom context.

Chinese Economic Transition and International Marketing Strategy

Analyzes the impact of economic transition in China on international marketing strategies across multiple industries.

Analyzes the impact of economic transition in China on international marketing strategies across multiple industries.

A dissertation on the nature and character of the Chinese system of writing. To which are subjoined a vocabulary of the Cochin Chinese language by J. Morrone [&c.].

Nagasaki en 1604, par M. C. Landresse, membre de la Société Asiatique.
Précédés d'une explication des syllabaires Japonais, et de deux planches,
eontenant preface, and an explanation of the two syllabic alphabets of 12 S9
other. Neither ...

Step by Step Cooking Chinese

Delightful Ideas for Everyday Meals

Step-by-Step Cooking: Chinese will guide novice cooks through the necessary techniques for preparing Chinese dishes and provide more experienced cooks with fresh ideas for Chinese cooking. This collection of recipes features a wide range of Chinese dishes that are easy to prepare with readily available ingredients. For all those who love Chinese cuisine, this is the book that demystifies Chinese cooking and makes it both simple and enjoyable. The book showcases recipes ranging from soups, seafood, meat & poultry, vegetables, rice & noodles to sweets.

New ed. – Singapore : Marshall Cavendish Cuisine, 2011. p. cm. – (Step-by-step
cooking series) Includes index. ISBN : 978 981 4435 14 7 1. Cooking, Chinese. I.
Series: Step-by-step cooking series (Marshall Cavendish Cuisine) TX724.5.

The Use of L1 Cognitive Resources in L2 Reading by Chinese EFL Learners

This book focuses on the effects of L1 cognitive resources on L2 reading e.g. the effects of L1 reading ability, the ability in L1 mental-structure building, L1 cognitive use in L2 reading, and other related cognitive mechanisms and capacities of EFL learners in China. It integrated test-based and product-oriented as well as VPA-based (verbal protocol analysis) and process-oriented experiments to address the problems of reading in a second language. This book provides several theoretical, methodological and pedagogical insights, including the multidimensional nature of L2 reading and Vygotskyan sociocultural theory as a suitable L2 reading framework, combined approaches on L2 studies, and the rewarding active use of L1 cognitive resources in L2 learning.

This close relationship between use of cognitive and metacognitive strategy and
L2 proficiency has also been identified in other studies (Block, 1992; Carrell et al.
, 1998; Yang & Zhang, 2002). These differences in Chinese use in L2 reading
might be closely related to the way subjects were taught in China. Some English
teachers simply translate English words, phrases, sentences, or even the whole
text into Chinese in order to facilitate students' comprehension. They get used to
 ...

Celebrating Chinese New Year

Nick's New Year

A Chinese-American boy and his family prepare for Chinese New Year.

A Chinese-American boy and his family prepare for Chinese New Year.

Chinese journal of educational research

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Research Frontiers on the International Marketing Strategies of Chinese Brands

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

5.2 Theoretical framework and hypotheses According to the strategy-environment
co-alignment view, if a firm's international marketing strategy is congruent with
the overseas market environment, resources will be optimally matched with the
environment according to stra- tegic requirements and utilized to the maximum,
thus achieving satisfactory performance (Venkatraman & Prescott, 1990).
According to the marketing segmentation theory, firms can achieve satisfactory
performance ...