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Marketing Strategy for Creative and Cultural Industries

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Because this question does not specify when they purchase, what type they
purchase, and where they purchase, the results will only say yes or no to the
question, which does not provide enough helpful information to develop a
marketing strategy. Thinking through assumptions: It is tempting to assume that
the organization understands the most important information needed. Instead a
process of critical thinking should be followed. Critical thinking can be thought of
as a three-step ...