Sebanyak 1 item atau buku ditemukan

Competitive Business Strategy for Teaching Hospitals

Heightened competition and changing dynamics have brought turbulence to teaching hospitals, and the main impact has been financial. Langabeer and Napiewocki give healthcare executives the tools and concepts of strategic management they need and ways to strengthen analytic skills, all based on up-to-date empirical research, cast in language they can grasp and relate to, and specially tailored to help teaching hospital administrators cope successfully with today's marketplace challenges. Board members, trustees, and others with decision- and policy-making responsibilities will also find the book essential, as well as their teaching colleagues and students on their way up in the hospital industry.

Differentiating the hospital and achieving positive brand equity should be a goal
of marketing strategy. Some academic hospitals are taking note. Vanderbilt
University Medical Center attempted to brand an experimental spina bifida
treatment ...