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Coors Balanced Scorecard

A Decade of Experience

After Coors reengineered its supply chain, it decided to track this project's progress by implementing a company-wide balanced scorecard (BSC), starting in 1998 and continuing to the present. The case's major decision problem is how to develop a BSC for Coors. To start the BSC process, students first assess whether there are any gaps between Coors' vision statement and its key business strategies. The students then answer the employees' frequently asked questions (FAQ's) about Coors' BSC project and construct a BSC that includes benchmarking targets and reporting frequencies for key performance measures. Finally, the students are asked to identify the FAQ's and key performance measures that were critical to Coors' successful implementation and application of its BSC over the last decade. Lessons learned are also discussed.

After Coors reengineered its supply chain, it decided to track this project's progress by implementing a company-wide balanced scorecard (BSC), starting in 1998 and continuing to the present.