Irwin/McGraw-Hill Guide to Marketing on the Internet

1998-1999

• ISBN 13 : 9780072290493
• ISBN 10 : 0072290498
• Judul : Irwin/McGraw-Hill Guide to Marketing on the Internet
• Sub Judul : 1998-1999
• Pengarang : Berkowitz,  
• Kategori : Business & Economics
• Penerbit : McGraw-Hill College
• Bahasa : en
• Tahun : 1999
• Halaman : 94
• Halaman : 94
• Google Book : http://books.google.co.id/books?id=ImJPOkJ0ktUC&dq=intitle:marketing+stra&hl=&source=gbs_api
• Ketersediaan :

Target-Market. Stra. tegies. 9-1 FOCUSING ON AN INDIVIDUAL MARKET
SEGMENT By tailoring marketing programs to individual market segments,
management can do a better marketing job and make more efficient use of its
marketing resources. The first examples given in the text reflect a one- or two-
market segment approach. Take a look at the following homepages and describe
how each of these firms is zeroing in on a definable individual market: Casual
Male/Big & Tall ...