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International Marketing: An Asia-Pacific Perspective

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

An analysis of what makes marketing internationally different from marketing
domestically is an essential first step in the internationalisation process of the firm
. This requires study of the way a number of factors operate in the international ...

Solid-State Laser Engineering

A revised and updated book dealing principally with the design and development of lasers. It is the only book available dealing exclusively with solid-state lasers. Emphasis is placed on engineering and practical considerations.

A number of different radiation sources have been employed over the years to
pump solid-state lasers; today only flashlamps, cw arc lamps, and laser diodes
depicted in Figs. 6.1 and 6.2 are of practical interest. Pump sources for solid-state
 ...