The Application of the Balanced Scorecard to Measure the Effectiveness of Alliance Merchant Bank Berhad's Branding and Corporate Strategy
- ISBN 10 : OCLC:969032760
- Judul : The Application of the Balanced Scorecard to Measure the Effectiveness of Alliance Merchant Bank Berhad's Branding and Corporate Strategy
- Pengarang : Wooi Meng Yong,
- Kategori : Branding (Marketing)
- Bahasa : ms
- Tahun : 2005
- Halaman : 202
- Halaman : 202
- Google Book : http://books.google.co.id/books?id=nEqXAQAACAAJ&dq=intitle:BALANCED+SCORECARD&hl=&source=gbs_api
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