Handbook of Hospitality Strategic Management
Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
- ISBN 13 : 1136439528
- ISBN 10 : 9781136439520
- Judul : Handbook of Hospitality Strategic Management
- Pengarang : Michael Olsen, Jinlin Zhao,
- Kategori : Business & Economics
- Penerbit : Routledge
- Bahasa : en
- Tahun : 2008
- Halaman : 512
- Halaman : 512
- Google Book : http://books.google.co.id/books?id=OtAsBgAAQBAJ&dq=intitle:Strategic+Management&hl=&source=gbs_api
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Ketersediaan :
The authors of this handbook clearly provide a critical view of hospitality strategic
management. They present a vision of the hospitality and tourism industry in the
year 2015 and discuss the forces driving the hospitality and tourism industry.
They explain the systems of environmental scanning that a hospitality company
should be equipped with so that the leaders of the company can steer the
organization through vibrant, dynamic, and complex environments in order to
identify ...