Global Strategic Management

Global Strategic Management, Second Edition, offers a truly global--as opposed to multinational--perspective on strategy. Providing a thorough introduction to the wide range of theories and research available in the field, it also incorporates a wealth of mini- and full-length case studies of successful companies from the United States, Europe, and emerging economies. Retaining the features of the highly acclaimed first edition--a concise treatment of topics, an accessible writing style, and a clear structure--the second edition covers both traditional topics and new areas like corporate social responsibility and cutting-edge technologies. The text is enhanced by chapter summaries, discussion questions, and numerous pedagogical features.

• ISBN 13 : 0199543933
• ISBN 10 : 9780199543939
• Judul : Global Strategic Management
• Pengarang : Jedrzej George Frynas,   Kamel Mellahi,  
• Kategori : Business & Economics
• Penerbit : Oxford University Press
• Bahasa : en
• Tahun : 2011
• Halaman : 422
• Halaman : 422
• Google Book : http://books.google.co.id/books?id=3lOcAQAAQBAJ&dq=intitle:Strategic+Management&hl=&source=gbs_api
• Ketersediaan :

Jedrzej George Frynas, Kamel Mellahi. 9 1 GLOBAL STRAEGI MANAGEMENT
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blank Global Strategic. J. GEORGE FRYNAS & KAMEL MELLAHI Professor of
CSR and Strategic Management, Middlesex University Business School. Cover.