Social Media in Strategic Management

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol

Similar to the potentials which can be realized for knowledge management,
social media can contribute to an improvement of Lead-User integration. By
using social media, all aspects considering knowledge management while
integrating Lead-Users can be realized in this case as well. Additionally, the
collaboration with Lead-Users can be improved for several reasons: First, social
media applications are available outside the company as well and so can be
used by Lead-Users ...