Fundamentals of Strategic Management' 2007 Ed.

1.8 The Nature of Strategic Management Simply getting to know the concept of
strategy and putting it to work or applying it is just one of the many aspects of
what it takes to make the company competitive. More importantly, integrating the
concept of strategy into the mainstream of the management system is what
matters most in terms of giving directions that promises delivering profit
expectations. As a field of management science, various authors have described
and contextualized ...