Strategic Management

This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.

• ISBN 13 : 0230590608
• ISBN 10 : 9780230590601
• Judul : Strategic Management
• Pengarang : H. Ansoff,  
• Kategori : Business & Economics
• Penerbit : Springer
• Bahasa : en
• Tahun : 2007
• Halaman : 251
• Halaman : 251
• Google Book : https://play.google.com/store/books/details?id=bV9_Svdum70C&source=gbs_api
• Ketersediaan :

Eventually he joined the management side of Lockheed. Here he led a
diversification task force and as manager transformed an ailing engineering
division, restoring it to profitability. Later Ansoff moved to academia. In 1969 he
founded Vanderbilt University's Graduate School of Management where, despite
much resistance, he insisted on a multinational orientation. He also conducted
research demonstrating that firms which diversify using strategic planning do
better than those that ...