Cases in Marketing Management and Strategy

An Asia-Pacific Perspective

Provides a broad-based approach to Asia-Pacific marketing case-studies. This work also includes case studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; and low- and high-technology industries.

Its diversification efforts in previous years apparently paid off, although its overall
growth rate was far less than that of "high-technology" companies in Japan.
EXHIBIT 3 ❖ Sales by Product Category Breakdown of total sales for selected
years (sales figures in 10 billion yen) The aim of Asahi Chemical in 1986 was to
become DIVERSIF/CA TION STRA TEGY OF ASAHI CHEMICAL INDUSTRY 8 5.
Fiscal year 1960 1974 1984 Total sales 44.9 439 765 Textile 32.8 260 214
Chemicals 9.7 ...