Winning at Innovation
The A-to-F Model
Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented.
- ISBN 13 : 0230343430
- ISBN 10 : 9780230343436
- Judul : Winning at Innovation
- Sub Judul : The A-to-F Model
- Pengarang : Fernando Trías De Bes, Philip Kotler, Philip Kotler,
- Kategori : Business & Economics
- Penerbit : Palgrave Macmillan
- Bahasa : en
- Tahun : 2011
- Halaman : 272
- Halaman : 272
- Google Book : http://books.google.co.id/books?id=KGaD5gTng-QC&dq=inauthor:philip+kotler&hl=&source=gbs_api
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Ketersediaan :
Innovate or Die!