International Business Research

As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.

CHAPTER SUMMARY This chapter outlined the research process. The research
process identifies the various steps involved in undertaking international
research. The steps in international research are as follows: preliminary phase,
problem definition, management levels, secondary data collection, primary data
collection, analysis of data, presentation of findings, integration of
recommendations and decision making, and storage and retrieval. The research
process in international ...