Brands
The Logos of the Global Economy
The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This is a wide ranging survey of the cultural processes of branding.
- ISBN 13 : 0415251834
- ISBN 10 : 9780415251839
- Judul : Brands
- Sub Judul : The Logos of the Global Economy
- Pengarang : Lury, Celia, Celia Lury,
- Kategori : Business; Economics
- Penerbit : Routledge
- Klasifikasi : 301
- Call Number : 301 LUR b
- Bahasa : en
- Edisi : ke 1
- Penaklikan : 21 cm
- Tahun : 2004
- Halaman : 198
- Halaman : 198
- Open Library : http://openlibrary.org/books/OL3289377M/Brands
- Google Book : http://books.google.co.id/books?id=aeNCtcz9xv4C&dq=isbn:0415251834&hl=&source=gbs_api
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Ketersediaan :
0001.21700533 Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
This is a wide ranging survey of the cultural processes of branding.