Understanding the Consumer
A European Perspective
This translation of a prize-winning text examines the essentials of consumer behaviour from a European perspective. It features clearly formulated learning objectives and keywords at the beginning of each chapter.
- ISBN 13 : 9780136163688
- ISBN 10 : 0136163688
- Judul : Understanding the Consumer
- Sub Judul : A European Perspective
- Pengarang : Bernard Dubois,
- Kategori : Consumer behavior
- Penerbit : FT Prenticehall
- Bahasa : en
- Tahun : 2000
- Halaman : 323
- Halaman : 323
- Google Book : http://books.google.co.id/books?id=N6dsQgAACAAJ&dq=intitle:Understanding&hl=&source=gbs_api
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Ketersediaan :
This translation of a prize-winning text examines the essentials of consumer behaviour from a European perspective. It features clearly formulated learning objectives and keywords at the beginning of each chapter.