International Business Strategy in Emerging Country Markets

The Institutional Network Approach

The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the 'institutional network approach' (INA), applies a new strategic perspective to international business operations and emphasises the continuous interplay between institutions and networks in designing and executing global strategies. The INA integrates the shareholder and stakeholder viewpointinto a comparative holistic perspective of international business strategy based on a broader societal approach.

7. International. business. strategy. towards. government. In the third stage of
socially-based strategy development, which is represented in this chapter,
strategy analysis is concentrated on one major stakeholder: the government.
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