Benchmarking an Undergraduate Convention Curriculum: An Analysis of Convention Industry Growth and Human Resource Needs

The objective of this research was threefold: (1) conduct an analysis of convention industry human resource needs, (2) determine current MICE course offerings in undergraduate hospitality management programs, and (3) develop and test a Convention Career Readiness Model. Based on findings from these studies, a benchmarked convention curriculum guide was created.

The objective of this research was threefold: (1) conduct an analysis of convention industry human resource needs, (2) determine current MICE course offerings in undergraduate hospitality management programs, and (3) develop and test a ...