Global Business and Management Research: An International Journal Vol.3, Nos.3 & 4
- ISBN 13 : 161233086X
- ISBN 10 : 9781612330860
- Judul : Global Business and Management Research: An International Journal Vol.3, Nos.3 & 4
- Pengarang : Mehran Nejati & Mostafa Nejati (Editors),
- Penerbit : Universal-Publishers
- Bahasa : en
- Tahun : 2011
- Halaman : 0
- Google Book : https://play.google.com/store/books/details?id=P8Q6CcabXdQC&source=gbs_api
-
Ketersediaan :
... Virginia Polytechnic Institute and State University, Blacksburg, Virginia Neese,
William T.; Ronald D. Taylor; and Louis M. Capella, (1995), “Using Product
Involvement Segmentation to Improve Advertising Productivity,” Working Paper,
University of Arkansas at Little Rock Parasuraman, A; Valarie A. Zeithaml;
Leonard L. Berry, (1994), “Reassessment of Expectations as a Comparison
Standard in Measuring Service Quality: Implications for Future Research,”
Journal ofMarketing, Vol.