International Marketing Management

Contents: Organisation and Control in International Marketing Management, International Pricing Strategy, Marketing Strategy Planning, Product Policy and Planning, International Advertising, Marketing Strategy Planning for International Markets, The Firm as a Business System, International Markets, Marketed in a Consumer-Oriented Society: Appraisal and Challenges.

Products service for a shorter time in the market, because they ar rapidly
outdated by products from rivals who are speeding up their operations, too. The
incentive for successful innovation is great Premium prices can be charged for
novel ...