International Marketing

INTERNATIONAL MARKETING, 8th Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

• ISBN 13 : 0324317026
• ISBN 10 : 9780324317022
• Judul : International Marketing
• Pengarang : Michael Czinkota,   Ilkka Ronkainen,   Ilkka Ronkainen,   Ilkka Ronkainen,  
• Kategori : Business & Economics
• Penerbit : Cengage Learning
• Bahasa : en
• Tahun : 2006
• Halaman : 720
• Halaman : 720
• Google Book : http://books.google.co.id/books?id=YreJ42YFjb0C&dq=intitle:international+marketing&hl=&source=gbs_api
• Ketersediaan :

In addition to a strong marketing effort, Absolut has also benefited from changing
U.S. drinking habits.34 Vodkas are now the largest category in the distilled spirits
business, with Absolut ruling the high-class vodka crowd. Certain rules of ...