Best Practices in International Marketing

Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market research, intellectual property, policy gaps, business-g

• ISBN 10 : PSU:000049175479
• Judul : Best Practices in International Marketing
• Pengarang : Ilkka A. Ronkainen,  
• Kategori : Business & Economics
• Penerbit : South-Western Pub
• Bahasa : en
• Tahun : 2002
• Halaman : 393
• Halaman : 393
• Google Book : http://books.google.co.id/books?id=Bp8rAQAAMAAJ&dq=intitle:international+marketing&hl=&source=gbs_api
• Ketersediaan :

Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation.