Pedagogical Reflections on Islamic Marketing Education in Business Schools: a Sample Outline

The purpose of this paper is to outline the parameters of Islamic marketing and the implications that this has on Islamic marketing education; a topic that is largely marginalised in mainstream marketing education and literature. The paper is conceptual in its approach and puts forth a comprehensive course outline for instructors who would like to teach Islamic marketing modules in their consumer behaviour or international marketing courses or teach a stand-alone course in Islamic marketing. Given the conceptual nature of the article, the paper concludes by presenting a full-fledged course outline in Islamic marketing that could prove useful to marketing educators interested in diversity-related topics. The current paper dissects the components of a course outline in Islamic marketing, which include course objectives and learning outcomes as well as sample readings and case studies. This is direly lacking in the literature.

The current paper dissects the components of a course outline in Islamic marketing, which include course objectives and learning outcomes as well as sample readings and case studies. This is direly lacking in the literature.