Advances in Islamic Finance, Marketing, and Management

An Asian Perspective

Of interest to both academics and practitioners who assist in making Shariah-centric strategies, this work is particularly important as Asia holds a major percentage of Islamic assets in South Asia, Southeast Asia, and the Middle East, with new opportunities opening in Central Asia.

Journal of Business Research, 67, 42–49. Fadahunsi, A., & Kargwell, S. (2015).
Social media, consumer behavior and marketing strategy: Implications of “Halal”
on Islamic marketing operations. Journal of Small Business and
Entrepreneurship ...