“Sebelum ini, ia dianggap aktiviti yang tidak mendatangkan faedah. Kini ramai yang mula sedar kehebatannya sebagai medium terbaik internet marketing.” Facebook, Myspace dan Twitter adalah laman web social networking yang merangkumi pelbagai peringkat komunikasi. Ia menekankan kepada kerjasama online dan perkongsian antara pengguna. Rangkaian sosial ini adalah medium yang mampu memasarkan bisnes anda ke satu tahap yang menguntungkan. Lengkap dengan penerangan bagaimana ingin menyertai laman web social networking ini. Turut diterangkan secara terperinci, teknik dan strategi pemasaran yang efektif. Miliki buku ini kerana ia adalah rujukan terbaik bagi anda mempertingkatkan bisnes internet anda.
“Sebelum ini, ia dianggap aktiviti yang tidak mendatangkan faedah.
A digital textbook on the subject of Mobile Marketing. Written and updated by Michael Becker, Paul Berney, Michael Hanley and Mary Beth McCabe. Brought to you by Stukent Inc.
A digital textbook on the subject of Mobile Marketing. Written and updated by Michael Becker, Paul Berney, Michael Hanley and Mary Beth McCabe. Brought to you by Stukent Inc.
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Table 3-9 illustrates that Bank Bukopin, a conventional bank, and Bank Muamalat
Indonesia, a sharia bank, ran linkage programs at the national level; however, it
did not run them in Central Java. Nevertheless, Bukopin did engage in strategic ...
